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Examples of OKRs in Practice - part 2

In part two of our blog series, providing examples of how OKRs can be applied to particular industries, we’ll cover IT, operations, compliance and marketing. Again, we would caveat however that every organisation is different, and that’s where we come in. We adapt OKRs to drive positive outcomes in a way that is specific for your unique business. But hopefully these examples validate why OKRs are right for you, right now.


OKRs promote alignment between IT and other departments within the organisation. When IT objectives are transparent and understood across the organisation, collaboration between IT and other business units is enhanced, fostering a more integrated approach to achieving overall business objectives.

Objective: Provide great software

KR1: Reduce time required to resolve critical bugs by 15%

KR2: Increase lines of code subjected to a 4 eyes review from 60-80%

KR3: Increase coders with a formal qualification in their chosen area of expertise from 25-40%


OKRs encourage operations teams to concentrate on key priorities and initiatives that have the most immediate and significant impact on the organisation's success. This focus helps prevent spreading resources too thin and ensures that efforts are directed toward critical areas.

Objective: Target operational efficiency

KR1: Implement improvements within 3 key areas that will realise a 15% reduction in processing time

KR2: Reduce manpower overhead by 15%

KR3: Decrease our power usage from 10,000 kWh to 8000 kWh


In a rapidly changing compliance landscape OKRs help align activities with specific regulatory requirements. By setting objectives that directly address compliance issues and measuring key results related to adherence, organisations can ensure that they are meeting legal and regulatory obligations.

Objective: Ensure a legally compliant organisation

KR1: Complete regulatory compliance training for all staff by end of quarter, with a minimum pass mark of 85%

KR2: Reduce number of internal audit red flags from 5-2

KR3: Increase resolution time for internal audit compliance failures from 7-3 days


OKRs can be used to set objectives related to brand building and awareness. This includes metrics such as brand reach, social media engagement, and overall brand sentiment. Measuring these outcomes helps track the effectiveness of marketing efforts in building and promoting the brand.

Objective: Become the most widely recognised brand in our sector

KR1: Increase our social channel followers by 10%

KR2: Increase the number of offline titles publishing thought leadership content from 2-4

KR3: Increase our unaided brand recall from 22-27%

Want to know more about how OKRs could work for your organisation? Get in touch. 


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